MARKET GAP
Affordable, hand-designed tote bags inspired by seniors living at-risk of social isolation that are uniquely Singapore which are sure to take you on a walk down memory lane and learn about Singapore's past.
COMMUNITY NEED
The “sense of alienation and helplessness” experienced by seniors with the digital divide in society today.
1 in 4 Singaporeans will be 65 years' old and older and the number of seniors living in social isolation is going to double to 83,000 by 2030.
OUR SOLUTION
We take the time to sit down and have meaningful befriending sessions to allow the seniors an opportunity to talk to someone and connect with other seniors through their stories.
Our tote bag designs allow the younger generations to understand and learn about the seniors' lives in Singapore in the past, while the story cards share the stories of the seniors in-depth. Finally, our plough back event provides an opportunity for the seniors to connect with one another through reminiscence.
OUR OBJECTIVES
OUR ACHIEVEMENTS
8 SENIORS IMPACTED
2 DESIGNS
SOLD OUT
$1,748
EARNED
4 POP-UP
BOOTHS
450
FOLLOWERS & LIKES
PLOUGH-BACK FOR 35 SENIORS
Gud Ol' Days Singapore
