TIMELINE
24 Oct - 19 Nov 2018
Befriending Seniors
10 Nov - 30 Nov 2018
Designing & Production
4 - 5 Dec 2018
MKP Booth
Sales
6 Dec 2018
Oracle Booth
Sales
28 - 31 Dec 2018
Our Tampines Hub
Booth Sales
3 Jan 2019
NP Blk58 Booth
10 Jan 2019
Kampung En!
We met and chatted with 8 seniors from LB & ECSS.
We compiled, designed & produced our products.
1st booth sales held together with HMS staff sales.
2nd booth sales in collaboration with ECSS.
1st public booth sales for New Year Countdown.
Secured booth display until end of project.
Organised a plough back event and held it with ECSS.
Marketing Efforts
Online Sales
MR ANUAR,86
KAMPONG KAKIS
PART 1:
BEFRIENDING
SENIORS
 Mdm Salmah, Goli Goli |  Mr Heng Lee, The Kopitiam |  Mr Anuar, Kampong Kakis |
|---|---|---|
 Mdm Rosie, Mata Mata |  Mdm Ke, Tailor-Made |  Mr Lee |
 Mr Teo |  Mdm Teo |
BENEFICIARY PARTNERS
We worked with 6 seniors from Lions Befrienders in October 2018 and held befriending sessions with each and every one of them.
We worked with 1 senior from En Community Services Society (ECSS) and organised a plough back event with 35 seniors with ECSS on the 10th of January 2019.
PART 2:
PRODUCTION
& PACKAGING
EACH BAG RETAILS FOR $15.90
We spent 3 weeks ideating, designing and producing our tote bags, and every bag is hand-packed by our team from the wrapping to the package design of our final product.
Every purchase came with a story card of the senior who inspired that design as well as a thank you card.
PART 3:
SALES
ACTIVITY
We launched our products on our website as well as on our Instagram and Facebook pages, where we held campaigns such as the Christmas Giveaway.
To order our products, we used a Google Form link for our customers.
Website
Google Form
Google Form
Interesting fun facts and polls of the gud ol' sayings, games and food to engage our followers on our social media!
Our Christmas Giveaway on both Instagram and Facebook from 18-23 December 2018, where we picked 2 winners from Instagram and 1 winner from Facebook.
AS OF 15 JANUARY 2019,
450
FOLLOWERS
11,898
ENGAGEMENTS
BOOTH SALES
Makan Place Booth
4-5 December 2018
We held our first booth outside Makan Place which featured exclusive discounts for students in Ngee Ann, and gained traction from students from different faculties.
Staff Booth
5 December 2018
We had an exclusive staff booth during the one of the HMS staff meeting days and managed to gain support from the staff.
We held a booth in Oracle @ Bouna Vista with our key partner, En Community Services Society for a CSR sales, along with other organisations such as TeddyThotz and APSN.
Oracle Booth
6 December 2018
Our Tampines Hub
Countdown Booth
28-31 December 2018
We held a booth for the New Year Countdown organised by 8ightomarket, which also allowed us to find new collaboration opportunities with partners such as SeedzStudio. We will be having a pop-up booth with their organisation from 16-17 February 2019 at Singapore EXPO.
Blk 58 Display Booth
2 January 2019 - Present
We set-up a 'permanent' booth display which features exclusive discounts for customers who purchase from the store.
CORPORATE ORDER
NUS Enterprise Corporate Order
NUS Enterprise bought 12 "Kampong Kakis" bag for their Modern Ageing Finale held on 30 November, before our official launch of products.
BUDGET
TOTAL REVENUE
$1,748
PROFIT
$628 TOTAL
150 BAGS SOLD
FUNDING
$1,000 BY THE SANDBOX
TOTAL COST
$4.80 PER BAG
0.5HR MAN HOURS PER BAG
BAG
$3.60
BEFRIENDING
DESIGNING
PRINTING
STORYCARD
$0.30
BEFRIENDING
PAPER
PRINTING
THANK YOU CARD
$0.30
PAPER
PRINTING
WRAPPING
PROCESS
$0.60
WRAPPING TIME
PAPER
STRING
PART 4:
PLOUGH BACK
EVENT
KAMPUNG EN! PLOUGH BACK EVENT
ECSS HEADQUARTERS @ BENDEMEER
10TH JANUARY 2019
2PM - 5PM
GUESS THE FOOD
CHARADES
TEA BREAK
KARAOKE
MUSICAL BALL
With 50% of our profits together with funding support from The Sandbox, we organised an afternoon of nostalgic games and food to give back to our lovely seniors.
We purchased 80 ang ku kuehs of different flavours and specially prepared 40 goodie bags for all the seniors in attendance for the event.
The response from them was overwhelming and everybody had a great time connecting with one another through the kampong spirit!
CHALLENGES
WE FACED
WHAT WENT WRONG
TIME
-
Sourcing for & befriending seniors
-
Designing bags and story cards
-
Sourcing for suppliers
-
Printing of cards
-
Packing of products
-
Planning for plough back event
MARKET VALUE
-
Wanting to manage customers' expectations, beneficiaries' impact, and our financial sustainability.
FINANCES
-
Bootstrapping the business before funding, in terms of :
-
tote bags
-
printing materials
-
packaging materials.
WHAT WENT RIGHT
WELL ORGANISED
-
Plan things ahead
-
Good time management
-
Adhere strictly to timeline
-
Understand and meet deadlines
GOOD COMMUNICATION
-
Accountable for one another's actions
-
Understands each of our roles well
-
Respects team members & partners opinions & feedback
MANPOWER
ALLOCATION
-
Utilise our strengths well
-
Fair allocation of workload
-
Meets & demands are well managed
Gud Ol' Days Singapore
